My Fathers Heart
My Fathers Heart is a luxury interiors and bespoke kitchen company based in Sheffield, with an established reputation for handcrafted furniture and high-end kitchens.
They came to Aspiring Edge with a website that no longer reflected the quality of their work. The brief was to create a more refined online presence, improve the structure and speed of the site, and make it easier to manage enquiries, events and ongoing content.
New Website Build
We designed and built a new WordPress website that better reflects the standard of My Fathers Heart’s projects and the clients they want to attract.
The site was restructured around their core services, including both bespoke and SieMatic kitchens, bedrooms, studies and handmade furniture. Project pages were rebuilt to give their completed work more presence, and key blog content was carried across to protect existing search value.
We also managed the practical launch work behind the scenes, including hosting setup, domain changes, redirects, email delivery, enquiry forms, Mailchimp integration, analytics set up and speed optimisation.
This gave My Fathers Heart a more polished website with clearer enquiry routes and a stable technical setup for future marketing.
Ongoing Business Growth Service
My Fathers Heart is on a Tier 2 Package
After launch, we are continuing to support My Fathers Heart with SEO, Google Business Profile alignment, social content, event promotion and paid advertising.
The value for the client is not only an improved website – they now have one team overseeing the connection between the site, search visibility, content, tracking and lead generation, so their marketing activity is more joined up and easier to manage.