Grid Neutral
Grid Neutral partnered with Aspiring Edge to strengthen their digital presence, increase leads from organic traffic, and put scalable marketing and customer systems in place. Our work with Grid Neutral is ongoing and spans marketing, PR, digital operations, and customer experience.
New Website Build
Grid Neutral wanted a modern, SEO-optimised website without being tied into an agency for ongoing management. We designed and built a new Squarespace website, chosen deliberately as the client’s preferred platform and one they were comfortable managing day to day.
The site was rebuilt around clear user intent, with bloated copy removed and a simpler structure introduced to support both domestic and commercial customers. We also replaced a buggy contact form that displayed poorly on mobile with a clean, reliable alternative, and built a direct integration from Squarespace’s native form into Grid Neutral’s CRM to ensure enquiries are captured consistently and followed up promptly.
Following launch performance improved across all key indicators:
- Conversions grew by 61%
- Google clicks increased by over 100%
- Bounce rate fell by 13%
- Average session duration increased by 42%
- Engaged sessions rose by 5%
Ongoing Business Growth Service
Grid Neutral is on a Tier 2 Package
We work with Grid Neutral as an integrated growth partner, spending time alongside the team in the office to review performance and collaborate on tasks, given the technical expertise required to inform content.
The scope shifts month to month within a defined structure, depending on where improvement will have the most commercial impact. This has included securing trademark protection to safeguard long-term brand investment and strengthening local discoverability through more consistent directory presence.
We also reviewed the full enquiry-to-installation journey to reduce friction and improve how options are explained to customers. That work led to clearer information packs and the creation of Installation Reference Booklets, which support engineers during on-site surveys and help customers make informed decisions.
The retained model allows us to support Grid Neutral as priorities shift, giving the founder confidence that growth activity is being managed properly without adding to an already full workload.
If this is your style
We’d love to work together!
Imogen has done some great work for us at our solar company, her work on optimising our website and internal processes has been nothing short of exceptional.